CONSULT
Consulting · 1:1 with Chirag Shah

Book a Discovery Session.

Thirty minutes, one on one, straight to the problem. Bring your brand, your ambition, or the thing that is stuck. Walk away knowing exactly how Chirag and Unruly can help.

15+ years · DDB Mudra · mcgarrybowen · Embibe · People
Book the Session Free · 30 min · video call
Chief Disruptor
Chirag Shah
How It Works

Three steps. No fluff.

01

Book the slot

Reserve a 30-minute slot. It's free, so just bring the brief and a bit of context.

02

The Discovery Session

A focused 1:1 video call. Bring the brand, the problem, the ambition. Chirag digs in and pressure-tests it live.

03

A way forward

You leave with a clear read on how Chirag and Unruly can help, and the shape of what a next step looks like. If there's a fit, he scopes it.

The Discovery Session

Free. Just bring the brief.

Free/ 30-minute 1:1 video call
30 MinutesVideo Call1:1 with Chirag
  • A sharp, honest read on your brand or problem
  • Clear direction on how Chirag and Unruly can help
  • The shape of a sensible next step
Free, one on one, no obligation. If it turns into an engagement, it's scoped after the call. Want to go deeper right away? Take the Brand Audit below.
Book a slot
Pick a time on Topmate and you'll get the video-call link and details straight away.
Book the Session
Go Deeper

The Brand Audit

When thirty minutes isn't enough. A full teardown of where your brand stands, and what to fix first.

  • A written teardown of your positioning, identity, messaging, and category context
  • A prioritised list of what to fix first, and why
  • A 60-minute walkthrough call to pressure-test it together
  • Delivered within a week of your brief
₹1,00,000₹9,999
Limited launch offer
A full brand audit runs ₹1,00,000. Right now, the same sharp read for ₹9,999.
Get the full teardown.
Pay on Topmate, share your brief and materials, and Chirag gets to work.
Book & Pay ₹9,999
Where It Goes Next

Four consulting tracks

After the session, engagements are scoped to your brief across any of these. Pricing follows the actual brief, so it is discussed one on one.

BUILD
Set the foundation.
  • Setting up a brand from scratch, and everything it needs
  • Brand strategy & positioning
  • Naming & identity direction
GROW
Scale the brand.
  • The 0 to 10 journey: finding traction and a voice
  • The 10 to 100 journey: scaling without losing the plot
  • Go-to-market planning
  • Media planning overview
Media execution runs with a media agency partner.
CREATE
Crack the idea.
  • Creative consulting: Chirag cracks the core idea
  • Films, scripts & storytelling
For ongoing creative, Chirag hooks you up with a trusted agency.
FIX
Solve the problem.
  • Relevance & perception challenges
  • Brand audits & turnaround
Selected Work

The proof

Space for reels, case snapshots, and brand films. Drop media in later.

Video / reel
Case image
Wide case film or image
Case image
Embedded Leadership

Fractional Brand & Marketing Head

Not a project. A part-time seat at the table. Chirag plugs in as your brand or marketing head, embedded, accountable, in the room on a set cadence, for companies that need senior ownership but aren't ready for a full-time CMO. And when the work needs a campaign, a launch, a hire, or a big idea, the whole Lab moves with him.

Package A

Foundation

Pre-seed to seed1 day / week

Setting the brand and GTM foundation: positioning, category read, early narrative, and the first go-to-market motion. Direction, set before you need someone running a team.

Package B

Growth

Series A to B2 days / week

Active marketing leadership: team structure, campaign oversight, ongoing GTM, and the operating rhythm of a real function. Someone actually running marketing, not just advising on it.

Engagements typically run 6 to 18 months, heavier in the first weeks for audit and GTM design, then a steady operating cadence. Chirag holds a maximum of two fractional seats at a time, so availability is limited.
Start with a Discovery Session →
Always On · New

The Brand Engine

Your brand, as a custom AI. We train a private GPT on your positioning, voice, and guidelines, so your team ships on-brand copy and creative direction for day-to-day work without briefing from scratch every time. Built on the foundation we set together, and kept sharp on a retainer.

Ask about the Brand Engine →
Why Chirag

Fifteen-plus years turning business problems into brand movements, across DDB Mudra, mcgarrybowen, Embibe, and now as Director and CEO of People Design & Communications. Equal parts strategist and creative agitator.

The Discovery Session gives you that lens on your brand directly, before any commitment. If it makes sense to go further, you already know exactly who you are working with.

15+
Years
Strategy + Creative
Dual lens
See the full profile →
Contained energy
Good to Know

The fine print

Is the Discovery Session really free?

+

Yes. It's a free 30-minute 1:1 video call. Book a slot, bring your brief, and Chirag digs in live. No payment, no obligation.

What is the Brand Audit?

+

A paid deep-dive for when thirty minutes isn't enough: a written teardown of your positioning, identity, messaging, and category, plus a 60-minute walkthrough call. Launch price ₹9,999, against a full audit at ₹1,00,000.

What happens after the session?

+

If there is a fit, Chirag scopes the work across the relevant track, a project, a fractional seat, or an ongoing retainer. Pricing follows the actual brief, so it is discussed one on one.

Do you offer ongoing support?

+

Yes. Fractional brand and marketing leadership, and the Brand Engine, a custom GPT trained on your brand for day-to-day work, both on retainer.

What is the format?

+

Discovery is a 30-minute 1:1 video call, and you get the link once your slot is booked. The Brand Audit is delivered as a written teardown plus a 60-minute call.

Thirty minutes
could change the brand.

Book a free Discovery Session with Chirag and find out how far this can go.

Book the Session